A New Wave of Creative Technology - Augmented Reality

Gerard Santiago • August 14, 2019

Today, technology runs in fast pace route. Everything is grabbing to keep up with this modernity rather than being stuck on the past until it obsoletes. Also in art, technology influences and impact its creators and audience. Of course, paintings, sculptures, photographs, and other forms of art exist for a decade still exist, yet the modern generation rather stares at their phones rather than the masterpieces on the museums' walls. 

I believed technology benefits artists to create new ideas, concepts, and inspiration for this generation. Producing something new to the eyes, something fresh, and never been seen. Artivive is a platform that opens a new influx of delivering art. With the use of augmented reality, it transforms an ordinary static art into a dynamic display that showcases not just a frame but a performance that expresses more than what the creator's narrations.

Artvive Bridge
As a photographer, we are stuck in just revealing an image of what we capture from our cameras. Of course, we can make a photo series of something but a photograph should be strong on its own. With this advancement, artists can create elaboratively. As a multimedia artist who makes photography and video, this is a great platform to collaborate these two crafts. 

Using Artvive App to view AR capabilities
My experience in using Artivive is quite an ease. User-friendly interface, simple, and clean. Adding and uploading work is very straight forward. If you want to experiment more, there is a 3D/Pro mode where you can play around with layers, and 3D space. The analytics is real-time so you can see the view goes up instantly when someone used the app and scan your work.
Artivive can detect in any platform as long as it recognized the image and activates embedded video/animation.
During my event, I displayed 2 of my work with Artivive AR capabilities. I called a crowd, pull up my phone and click the app, and wow them with the embedded videos that are linked to my photographs. I made sure to display QR information so the people can download the app to see what is the fuzz. 
When it activates the video/animation, with AR capabilities, you can move the camera and it lays flat on the image dimension.

Showcasing this technology gave my audience a new experience in seeing my art. They appreciate it more because it is not just like the other artists' work. They felt more connected because there are interactions that they need to comply with, rather than just starring and daydreaming then going to next imagery.

You can check their website: https://artivive.com/ wih the slogan #bringArtToLife. Make sure to let me know so I can send you invite.

Did you get new inspiration about it? If you have any questions about Artivive or AR tech, feel free to message me.

So what do you think about Augmented Reality technology toward arts?

Send your comments, questions, or suggestions. I would love to hear from you! Also "Share" it if you like it. 

GERARD SANTIAGO

Instructor

Gerard Santiago is an image maker and artistic visionary. On the other hand, he is also an avid wanderer, heavy eater, and a die-hard workaholic.

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